Business Law

How to create a successful brochure

Brochures, or foldable advertising leaflets, are the perfect choice to illustrate the characteristics of your business. Whether you want to provide more detailed information on the services you offer, use them as a menu or to increase customers, the brochures offer you the space you need to tell yourself.

Logo, images and contents of the leaflet
To create an effective advertising booklet that describes your business, you need to collect some content. Before starting, therefore, we recommend that you create a folder in which to insert this material, so that you can always have it at hand:

if your business has a logo, you will probably want to choose the higher resolution version for best results on paper. Don’t have a company logo? Learn about our logo design services.

Images: select the best photos of your products and services and maybe even an image of you and your collaborators.

Text : The message you choose to print on your flyer is very important, so we recommend that you take some time to write a draft of the text you want to use – you can make any necessary adjustments at the end. Here’s what the text you use should primarily include:

How to create the advertising brochure
Once you’ve created a draft of the text, prepare your logo and images, you’re ready to create your brochure.

How to create the advertising brochure
1. Brochure format
Analyze the contents and reflect on the use you will make of the leaflet, so that you can decide the most suitable format between 1 fold, 2 wallet folds or 2 Z folds. If you want to create a menu or enter a lot of information, the 2-fold wallet format (trifold leaflet) could be the most suitable choice; if, on the other hand, you prefer to emphasize the images, the 1-fold format could be perfect.

Tip: take a sheet of paper, fold it so that it resembles the format you have chosen (double or triple leaflet) and make a rough sketch of the content you want to include in each section of the leaflet. This way you can imagine the final layout of the brochure and choose the format that best suits your needs.

2. Choose your flyer or flyer layout
You have tons of templates and flyer examples available on Vistaprint, all looking professional. You can apply a filter based on your business area, then choose the colors or upload your logo to find the template that best suits it. Choose one or two main colors for a neat end result.

3. Arrange the contents
Once you have chosen the template, you can start filling it with the contents, gradually modifying their appearance. Use headings to split text; we advise you to choose one or two characters, so as to facilitate the reading of the contents for readers. Spend some time changing the arrangement of the elements and view the different options.

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